Graphic design—branding in particular—is my key specialty. Brands should be more than just logos; they should be interesting, spark conversation, and resonate with their respective audiences on an emotional level. I ground my design approach by translating key insights into strong identities built around business objectives and strive to achieve it authentically, with style and finesse.
Beyond identities I specialize in graphic advertisement and marketing pieces that evoke that same emotional response to build brand advocates.
Storytelling is a critical outlet for sustaining brands and motion graphics is the key for that process.
My style of storytelling aims to maximize the piece's sharable value, which can come to life as branded videos, title sequences, rich media units or TV spots.
Graphic design principles are heavily relied upon to generate dynamic, data-driven interfaces, whether for social media dashboards, data visualizations, or experiential installations, which garner new followers in a more genuine and authentic way than gimmicks and giveaways.
A wide variety of digital goods are achievable: websites, microsites, applications, banners and social marketing pieces. Mobile devices—smartphones, tablets and everything in between—are quickly becoming the primary interface for most consumers as well, and the design of those interfaces are crafted to underscore brand integrity.
With a plethora of options and industry demands, it's critical to embark on a digital strategy process to narrow down what the specific outlet is right for your target audience.
Laura Harwood | Founder & President, The Harwood Network
Bobbie Brinegar | Executive Director, OWL National
Sandra Abbott | Curator, Center for Art Design and Visual Culture
My six years of experience in the production and curation of creative assets in political, corporate, educational, non-profit and museum environments started in 2008 at the Center for Art Design and Visual Culture in Baltimore, MD. My work in graphic design, web design, photography and time-based media has reached a wide range of canvases, from the screens of Times Square and the halls of the U.S. Capitol to the furnishings of contemporary living rooms across the US.
2013 Product Design Award -- Typographic Cat Pillow
Graphic Design USA (GD USA)
New Market Tax Credit Infographic
Aired in Times Square, NY in June 2012
PA&H Building Permanent Display
Two pieces were put on permanent display in the Performing Arts & Humanities building at UMBC. Three artists were selected out of over 100 entries.
2012 Product Design Award -- Typographic Dachshund Pillow
Graphic Design USA (GD USA)
Graphic Design Award -- Skyline Calendar Series
University of Maryland, Baltimore County Fine Arts Department