DAVRLEE Mark

Approach in the design of my insignia began with my seal stamp, a traditional Chinese form of identification that is still in use today. This stamp was carved by renowned calligrapher and seal engraver Chan Feng-Tzu—whose work is featured in the Canadian Museum of Civilization—as a gift to my grandfather, Li Man-Kim, also a well-known Chinese-Canadian artist.

Seals are typically chiseled out of jade and stamped in red ink. The characters of the stamp are usually carved in seal script, rendering in abstracted and pictographic forms of the original sinographs with a constant line weight throughout the design.

Since my first and last name are both extremely common and only result in an extremely common name when combined, I set to bring out my middle initial, R, in my mark. Inspired by the geometric sans-serif font Eurostile, my monogram utilizes the rounded corners of the D's counter to contain the R and L of my middle and last initials. Although the monogram is not a perfect square as seals are designed to be, the square is still an integral part of the structure in terms of units, line weight and appropriation of letterforms. The weight of the D is doubled to allow the monogram to frame itself.