Aggressive marketing campaigns and a complete renovation of the AQUADC brand was done over the course of a year. The initial phase consisted of refining the existing brand from print pieces such as business cards and pamphlets to web graphics, namely online ‘posters’ for event advertisements as well as a redesign of the website. A complete rebranding initiative followed this phase, covering all print and web collateral as well as apparel design for AQUA’s members and its dragonboat team, Out2Paddle. The brand for Out2Paddle features a derivative of the wave pattern in AQUA’s current identity system.

Project Details