NW Pennsylvania Business Action Team

The NW Pennsylvania Business Action Team mark was conceived for the Partnerships for Regional Economic Performance as part of the Pennsylvania Department of Community & Economic Development's initiative to produce a statewide network of partners designed to work in concert to deliver vital business assistance services across 10 regions of the commonwealth. The Northwest region has been put on an emphasis for the organization and brand development was required to establish the distinguished entity. The mark combines the silhouette of the Pennsylvania commonwealth and highlights the northwest region as a vibrant area full of energy. The animated sequence further portrays the foundational concepts of this identity.

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