IBM Design Thinking · India Site Visit

Field
Guide

Choose a persona to begin your site visit session. Observe, empathize, map the journey, and plot opportunities.

Phase 1 Reference

IBM Design Thinking Framework

Understanding the Brand

Mondelēz Brand Reference

IBM × Mondelēz · What's Possible

Inspiration & Provocations

Phase 1 · IBM Design Thinking

The Framework

How do we deliver breakthrough solutions that fulfill our users' needs — at enterprise speed and scale?

The Loop

Observe

Reflect

Make

The Keys

Hills

Align teams on meaningful user outcomes to achieve.

Playbacks

Stay aligned by regularly exchanging feedback.

Sponsor Users

Invite users into the work to stay true to real needs.

The Guiding Principles

A Focus on User Outcomes

Shift the conversation from features and functions to users and user outcomes — delivering more useful, usable, and desirable solutions.

Restless Reinvention

Solve old problems in new ways. Yesterday's solution is just another prototype for tomorrow's breakthrough.

Diverse Empowered Teams

Complex problems require diverse, multi-disciplinary teams working together toward shared user outcomes.