My Expertise
Complex strategy, unfamiliar technology, and the people who have to act on both — brought into alignment through visual systems, motion, narrative, and working prototypes. My work spans brand, product, editorial, film, digital, and physical experience.
The through-line is always the same:
deliberate systems, strong craft, and a rationale people can act on.
Senior Creative Consultant, IBM · New York
Editorial environments and interaction prototypes. From the partnership microsite that replaced the boardroom to the 16-screen Maison ceremony walking an associate through one client’s day — every interface built around a specific audience and outcome. Increasingly, the prototype ships as the spec itself, assembled with Claude as a parsing and scaffolding partner. The deployed prototype is the deliverable.
View Web Work →Three qualities — settle, spring, glide. One easing family — sine-in-out, the physics of a held breath. Across four IBM partnership engagements, the same rhythm threads through brand-mark morphs, authentication scans that absorb the wait, AI suggestion sequences that arrive as decisions, and matrix snaps that read as physical material. The motion is the explanation.
View Motion Work →Carrying conviction onto a screen scrolled at someone’s pace. The boardroom moves — eye contact, the mark on the wall, the deck handed across — translated for distance. NBCUniversal, Mondelēz, Intel — three audiences, three pressures, one practice: turn a thesis into something stakeholders can hold, repeat, and act on.
View Strategy Work →From a coalition mark born during marriage equality to a 20-year-young airline rebrand spanning app, livery, and transit takeover; from custom illustration drawn with graphic novel intensity for Disruptive Women in Health Care — deep plum, magenta cuts. Each system designed to outlive the launch — bold enough for the fight, credible enough for the policy table.
View Branding Work →I set visual direction, give cross-functional teams a system they can carry, and stay close enough to the work to build the proof myself. At IBM, that has meant aligning writers, strategists, engineers, developers, and executives across 70+ competitive engagements — while running critiques, setting review standards, approving work, and mentoring designers. The same principle governs every collaboration, human or model: exploration can scale; authorship and final judgment stay mine.